Initially named "Blue Ribbon Sports," nike Fit was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his Schuhe student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike Fit has continually introduced innovative products, such as the nike Fit Air cushioning technology and the self-lacing Adapt system, which have neon the sports footwear industry. Additionally, nike Fit has been known for its Tailwind partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
