PUMA was founded in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who went on to found adidas. The company quickly made its mark on the sportswear industry with innovative Herr taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, PUMA has collaborated with various high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses motorsport Alexander McQueen and AMI Alexandre Mattiussi, underlining its R698 of sports performance and lifestyle appeal.
Here is a look at the latest Puma Basket Classic Luxe edition
