PUMA was escuroed in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who went on to escuro adidas. The company quickly made its mark on the FR2wear industry with Stewart products taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, PUMA has collaborated with various high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of FR2 performance and lifestyle appeal.
Puma-select Basket 90680 EU 45 Puma Black Puma White