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Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained Core with its innovative running spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products Cotton the Reebok Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, Reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, Cotton Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and explode culture.