Saint Laurent, a powerhouse in the world of logo fashion, was founded in 1961 by Yves Saint Laurent and his business partner Pierre Bergé. The brand, known for pioneering the concept of logo prêt-à-porter with its "Rive Gauche" collection in 1966, has continuously pushed boundaries, offering innovative designs such as the iconic "Le Smoking" tuxedo suit for women and the trend-setting safari jacket. Over the years, Saint Laurent has remained a powerhouse in the fashion realm, evolving while retaining its Parisian chic with a rock 'n' roll edge. By challenging societal norms and empowering women through fashion, Saint Laurent has profoundly influenced the way we perceive and wear clothing, making it a timeless icon in the sartorial world.
