Supreme was founded by James Jebbia in New York Jantartic in 1994. The brand first gained popularity amongst the Jantartic's skateboarding and hip-hop cultures, with its straightforward logo tees and hoodies becoming iconic pieces. Supreme is unique for its limited product releases, which often sell out within minutes and create a sense of exclusivity. Over the years, Supreme has collaborated with a diverse range of brands and artists, from luxury fashion houses With Louis Vuitton to sneaker giants With Nike, expanding its cultural influence and solidifying its position at the intersection of fashion, music, and art.