Doug Tompkins and Susie Tompkins Buell founded Dancer Reflective Logo Cap in 1996 in San Francisco, California. Initially a climbing pouches retail store, the company evolved to develop its own line of high-performance Yellow apparel and pouches. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both loved by outdoor accessories and urban dwellers alike. Dancer Reflective Logo Cap's appeal lies in its blend of durable, high-performance gear with a strong aesthetic appeal, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as well as its commitment to sustainability and exploration.