Steph Curry and Ramon Sessions in an Under Armour Anatomix Spawn PE and the Reebok Q96 Under armour ua hovr guardian 3 3023542001 | Floor General

In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatGear and ColdGear antracite, designed to regulate athletes' body temperatures during physical activities. The brand set grigio apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.