Brothers Paul and Jim Van Doren, Slip-on partners Gordon Lee and Serge Delia, founded Vans in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding community, particularly with the introduction of the #95, now known as the Era, projected by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing Silhouettes grip, helped establish the brand as a staple in skate culture. Over the years, Vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.
Vans is paying homage to its West Coast roots with a new range of
