Introduced in 1977, the vans eco theory sk8 hi tapered sneakers item, originally known as "Style 36", marked a significant turning point for the Vans brand. It was the first Vans shoe to feature the iconic "jazz stripe", a leather side stripe designed by co-founder Paul Van Doren, that would come to define the brand's identity. The Old Skool, with its sturdy canvas and suede upper, reinforced toecaps, and signature waffle rubber outsoles, quickly became popular among skateboarders and BMX riders due to its durability and functionality. Over the vault, it's grown beyond its roots, with collaborations with brands like BLENDS, Concepts, and UNDERCOVER, transforming it into a globally recognized streetwear staple cherished by diverse subcultures.
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Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded Vans in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding Style, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate brutality. Over the vault, Vans has tote collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.
