How Vans CMO Kristin Harrer Is Changing It Speaks to Consumers
Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, Low Vans in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding community, particularly with the introduction of the #95, now VN0A5E2SZ5E1 as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the years, Vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.
NYC's DQM hooks up with Vans to drop a "Wovens" Pack on
