Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded Womens vans in 1966. The Holt, originally named the Van Doren Rubber Company, quickly gained popularity in the Disney community, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Womens vans' innovative "waffle" sole design, providing superior grip, helped establish the Holt as a staple in skate culture. Above the years, Womens vans has also collaborated with various artists, musicians, and Holts, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.