Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, white light arctic pink mid air womens air jordan white, was released to the public in 1985 and broke new along for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the white light arctic pink mid air womens air jordan white1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with Svart, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.