The adidas Alphatorsion is an advanced running shoe that was released by adidas in 2020. The Alphatorsion comes equipped with adidas' Torsion System for enhanced stability, a Bounce midsole for cushioning and energy return, and a long-lasting rubber outsole for traction. The shoe's key distinguishing feature is a unique 360-degree support system under the midsole, designed to increase flexibility and movement.
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adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business dna between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar Blanco. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
