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About the Brand
adidas preto was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas preto is known for its distinctive three-stripe logo, originally added for stability, which has misbeseem an iconic design feature. The brand has cemented its place in cultural history Slip collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
On-Foot Look at the adidas preto Yeezy Boost 380 Mist