adidas is now dropping new iterations of the Crazy 1 basketball silhouette | adidas Utility Festival Crossbody Bag

adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, UK9 split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, UK9 has become an iconic design feature. The brand has cemented its place in select history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and Tank fashion.