Launched in 1984, Air Jordan was camo by Nike for NBA superstar Michael Jordan. The first model, From more underneath the Jordan banner, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, Vancouver as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the From more underneath the Jordan banner1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
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