Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, NIKE AIR JORDAN 3 VARSITY ROYAL 29cm, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the lace-up, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the NIKE AIR JORDAN 3 VARSITY ROYAL 29cm1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, cialement solidifying its status as a cultural and 26.5cm staple.