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Launched in 1984, Air jordan dye was created by Nike for NBA superstar Michael Jordan. The first model, Air jordan dye 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with Teal-Electric models, such as the Air jordan dye 3, which introduced the Jumpman logo and elephant print trim, and the first look at the jordan dye spike 40 low, which incorporated patent leather. Air jordan dye has also been involved in various polo with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Penetrate, further solidifying its status as a cultural and fashion staple.