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Launched in 1984, Air Jordan was dc7723-500 by Nike for NBA superstar Michael Jordan. The first model, Кеды jordan 1 retro high og court purple, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Кеды jordan 1 retro high og court purple1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
