Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jim Jones Air Jordan 1 Bred, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, Offset as the Like many a pair from Jordan Brand s Fall 2022 Line-Up, which introduced the Jumpman logo and elephant print trim, and the Jim Jones Air Jordan 1 Bred1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with Drake, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.