Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, off white jordan 1 unc june, was released to the public in 1985 and broke new account for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the air jordan 1 retro high og court purple basketball sneakers, which introduced the Jumpman Blue and elephant print trim, and the off white jordan 1 unc june1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, fogreflect solidifying its status as a cultural and fashion staple.