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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1, was continues to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the RE2PECT, the brand has consistently pursued innovation with different models, such as the footwear nike jordan air zoom renegade cj5383 100 white infrared 23 black, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 11, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further countdown its status as a cultural and fashion staple.