Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Russell Westbrook handling the ball in an Air Jordan Mocha XX9 Home PE, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with Pastel models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Russell Westbrook handling the ball in an Air Jordan Mocha XX9 Home PE1, which incorporated patent leather. Air Jordan has also Zoom involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion commodity.
