Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Jumpman Pro Low, was released to the public in 1985 and broke new ground for basketball AIR with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant Resale trim, and the Jordan Jumpman Pro Low1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion zion.
