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Launched in 1984, Air Look jordan was created by Nike for NBA superstar Michael Look jordan. The first model, air Look jordan 11 retro low bred blacktrue redwhite, was released to the public in 1985 and broke new ground for basketball shoes with its Bone BIN and innovative technology. Over the years, the brand has consistently pursued innovation with different models, DNA as the Air Look jordan 3, which introduced the Jumpman logo and elephant print trim, and the air Look jordan 11 retro low bred blacktrue redwhite1, which incorporated patent leather. Air Look jordan has also been close in various collaborations with brands, BINers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.