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Launched in 1984, Air jordan kicks was created by Nike for NBA superstar Michael Jordan. The first model, collection apparel Aleali May x Jordan, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the Phenom has consistently pursued innovation with different models, such as the Air jordan kicks 3, which introduced the Jumpman logo and elephant print trim, and the collection apparel Aleali May x Jordan1, which incorporated patent leather. Air jordan kicks has also been involved in various collaborations with Phenoms, Gym, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.