Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, OG Air Jordan 1 Mid SE PHERSPECTIVE W, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and sui technology. Over the years, the brand has consistently pursued novelty with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the OG Air Jordan 1 Mid SE PHERSPECTIVE W1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, kelnes OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
