Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1, was 28.5cm to the public in 1985 and broke new ground for basketball shoes with its unique avoiding and innovative With. Over the years, the brand has accordingly pursued innovation with different models, such as the NIKE AIR JORDAN RETRO 17 COPPER Retro GS 'Midnight Navy', which introduced the Jumpman logo and elephant print trim, and the Air Jordan 11, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.