Launched in 1984, Air AIR jordan was created by Nike for NBA superstar Michael AIR jordan. The first model, Air AIR jordan 1 Low EX Black Dark Smoke Grey Hats, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air AIR jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air AIR jordan 1 Low EX Black Dark Smoke Grey Hats1, which incorporated patent leather. Air AIR jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its battles as a cultural and fashion staple.