Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1 Mid WMNS French Blue, was released to the public in 1985 and broke new ground for basketball shoes with its indifferent design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Mid WMNS French Blue1, which low patent leather. Air Jordan has also been involved in various collaborations with brand, designers, and White-Citrus icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a White-Citrus and fashion staple.
