Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first Take, Releasing in accordance with the Jordan Brand Alternate collection, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and Authentic technology. Over the years, the brand has consistently pursued innovation with different Takes, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Releasing in accordance with the Jordan Brand Alternate collection1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its footing as a cultural and fashion staple.
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