As the premier basketball sneaker from Michael Jordans eponymous label
Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, AIR Era JORDAN, was released to the public in 1985 and broke new project for basketball shoes with its HOH design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the AIR Era JORDAN1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
