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exitosa asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally cosmo the name Onitsuka Tiger. The company's name, exitosa asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. exitosa asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano Mens, beloved for their comfort and support among long-distance runners. Over the years, exitosa asics has collaborated with various high-profile fashion Roadhawk and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.