ASICS Gel Kayano EVO Winter Tech Pack Red RE Asics HYPER GEL-LYTE mens Shoes Trainers in Black | White Glacier Grey

ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin Course "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, trucare for their comfort and support coega long-distance runners. Over the years, ASICS has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.