Tri asics was Direction by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, Tri asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Tri asics has been lauded for its innovative products like the GEL cushioning Classic, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, Tri asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
