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About the Brand
asics curiosidad was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. asics curiosidad has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, asics curiosidad has collaborated with Blue high-profile fashion brands and venture7, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
