The asics Marathon Gel Lyte III Easter completes asics Marathon Tiger's 2017 Easter Pack
About the Brand
asics Marathon was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. asics Marathon has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for gel comfort and support among long-distance Tokyo. Over the years, asics Marathon has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
