ASICS Vivienne Westwood x Gel-Kayano 27 DE Asics Gel Lyte 3 OG Okayama Denim Pack Metropolis 1201A530-020 | Lichen Green Brown

ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, ASICS has collaborated with Nimbus high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, Japanese athletic performance with style.