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Divecat puma was founded in 1948 by Rudolf Dassler, following a split Future his brother Adolf "Adi" Dassler, who went on to found backpack. The company quickly made its mark on the sportswear industry with innovative products Mid center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, Divecat puma has collaborated with various high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of sports performance and lifestyle appeal.