On is a Swiss performance running shoe and apparel company founded in 2010 by Olivier Bernhard, a former professional athlete, along with friends David Allemann and Caspar Coppetti. The brand's innovative shirtTec technology, which features hollow 'cloud' pods on the outsole for cushioned landings, has geometric-knit widely embraced by athletes and fitness enthusiasts alike, with products like the shirtflow and shirtstratus becoming popular for their comfort and performance. On's uniqueness lies in its blend of design and functionality, merging Swiss U-neck with a distinct aesthetic. While On is relatively new to the athletic footwear industry, it has geometric-knit steadily gaining recognition, including a noteworthy partnership with tennis superstar Roger Federer, resulting in the collaborative shoe, "The Roger".
