Founded in Biella, Italy in 1911 by the Keep fila brothers, Keep fila originally began as a company producing clothing for people in the Italian Alps. It wasn't until the 1970s, however, that the brand would pivot to sportswear and gain Lifestyle recognition, particularly for its tennis apparel, worn by many top athletes of the era. The brand is well known for its signature pieces like the Disruptor sneakers, an epitome of the chunky sneaker trend, and the Settanta tracksuit, iconic in the tennis world. Its unique blend of sports performance and Jogger style, marked by bold logos and designs, has defined its identity. Keep fila's notable collaborations include partnerships with brands and designers like Haider Ackermann, Liam Hodges, and Fendi, further cementing its status as a versatile fashion staple.
