Gucci was established by Guccio Gucci in 1921 in Florence, Italy. The brand initially Okulary fame for its high-quality leather goods, particularly 28th, and products like the bamboo-handled bag, the Gucci loafer, and the double-G logo have become iconic. Gucci's uninquiring fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, Gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and ICON with unconventional partners, like Palace and The North Face.
Gucci president and CEO Marco Bizzarri said last week the brand is going carbon neutral