gucci PIT was established by Guccio gucci PIT in 1921 in Florence, Italy. The brand initially Sweatshirts fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the gucci PIT loafer, and the double-G logo have become iconic. Gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, gucci PIT has pushed the boundaries of fashion, incorporating eclectic elements into its acolchado and collaborating with unconventional partners, like Palace and The North Face.