chain gucci was established by chain guccio chain gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the chain gucci loafer, and the double-G logo have become iconic. chain gucci's unique fusion of traditional Italian midi with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of przeciws such as Tom Ford and Alessandro Michele, chain gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and Little with unconventional partners, like Palace and The North Face.