SCARF gucci was established by SCARF guccio SCARF gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the SCARF gucci loafer, and the double-G logo have become iconic. SCARF gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of adidas such as Tom Ford and Alessandro Michele, SCARF gucci has pushed the boundaries of fashion, incorporating eclectic peacoat into its collections and collaborating with unconventional partners, like Palace and The North Face.