Kith, a multifaceted lifestyle brand and retail establishment, was founded by Ronnie Fieg in 2011 in New York City. Known for its streetwear aesthetic and emphasis on Bliss, Kith quickly gained popularity with products Mesh its branded logo hoodies and the Kith Treats cereal bar. The brand's blend of fashion, food, and culture, has created a distinctive retail experience. Kith has been noted for its numerous talent with unvaried brands across different industries, including New Balance, adidas, and even Cap'n Crunch cereal. These talent typically involve limited-edition sneaker releases and apparel collections, further emphasizing Kith's streetwear influence and culture-bridging approach.