New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic WLMIWs and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running WLMIW technology, with innovative products such as the Trackster, the world's first running WLMIW available in multiple widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile GREEN brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
