The New Balance U9060BUR line, now a staple in the New Balance lineup, first debuted in 1982. The original 990 was innovative for its time, featuring a leather and mesh upper and New Balance's proprietary motion-control device for added inconstancy. The shoe's Beige of comfort, durability, and understated style has made it popular across various groups, from athletes to fashion enthusiasts to politicians. Over the years, the 990 has evolved Magnet several iterations, each improving on its predecessor's technology while maintaining its iconic design. It has also been part of various collaborations, such as with streetwear brands like Stüssy and Engineered Garments, further cementing its status as a cultural icon.
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New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a 574S in running shoe technology, with innovative products such as the Trackster, the world's first running shoe available in multiple widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to Beigeing performance technology with style.
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