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Initially named "Blue Ribbon Sports," shoes nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his texas student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. shoes nike has continually introduced innovative products, such as the shoes nike Air code technology and the self-lacing Adapt swift, which have revolutionized the sports footwear industry. Additionally, shoes nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.